A lot of innovation has happened in the last fifteen years in the realm of CRM, sales and marketing automation, ecommerce, data analytics and visualization, artificial intelligence, machine learning, and predictive analytics.

Despite the broad range of sophisticated SaaS technology available to support the revenue functions, executives at mid-cap companies think their organizations are bad at pricing. But why?

A couple years back, a mid-cap B2B products company was being actively courted by several big names in pricing software — Pros, Zilliant, Vendavo — and the company hired my team to validate the size of the revenue and margin opportunity…

Margo Diewald

Market and customer strategist. Results-oriented coach. Curiosity + empathy to discover consumer insights and accelerate your growth. Find me at Adeptation.

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